ASAP - Association of Serbian Architectural Practices, is a business association established for the affirmation of Serbian architecture and design. A critical discussion with the founders of the three offices, ASAP members, will be led by the renowned Serbian architecture critic Ljiljana Blagojević. ASAP activities will be presented by its executive director, Igor Marsenić.
We invite you to join us on Wednesday, February 11, 2026, at 5 p.m. for the presentation of ASAP – Association of Serbian Architectural Practices. A critical discussion with the founders of the three offices, ASAP members, will be led by the renowned Serbian architecture critic Ljiljana Blagojević. ASAP activities will be presented by its executive director, Igor Marsenić.
ASAP – Association of Serbian Architectural Practices is a business association founded four years ago with the aim of promoting Serbian architecture and design through business networking programs, the exchange of ideas and experiences among members, and the establishment of dialogue within the profession and with the wider community. With its open approach to the community, topics of professional organization, management, responsibility, cooperation, and public communication, and above all with its projects and achievements, the membership is profiling a new architectural practice in Serbia – new in both a business and creative sense.
What architectural practices are being discussed here? Are they linked only by the business profile and common interests of actors in the private sector of architecture and design, or primarily by their persistence, courage, and determination to operate in the social sphere through their practice? How should we interpret the spaces and objects, interiors, buildings, and urban environments that result from this activity?
Danilo Dangubić, DDA https://www.danilodangubic.com
Nemanja Zimonjić, TEN https://ten.studio
Branko Nikolić, ANTIPOD https://antipodstudio.com
ASAP
We are a community of 104 companies from 12 cities united by a common mission and vision: shaping a sustainable society of the future and affirming Serbian architecture and design. Our goal is for Serbian architecture and design to be recognized and acknowledged in the world. Our community is growing every day, we believe that in the near future we will have a decisive influence on defining business and professional standards in the profession.
We are a community of architectural entrepreneurs. Architectural entrepreneurship is an extremely young economic branch in Serbia. Fifty percent of member companies were founded in the period from 2013 to 2020, and women make up 44% of management positions. Most of us are younger, in most cases between 35 and 45 years old. We are still at the beginning of our professional careers and in the years ahead we will provide our creative and professional maximum for the benefit of Serbian architecture and society. .
We employ almost 900 highly educated professionals and export our services and expertise, mostly to the countries of the region, Europe and North America, despite the weak recognition of the importance of architectural entrepreneurship for the economic development of Serbia and a very weak incentive regulatory framework.
We are proud of our results, because we achieved them in a free and unregulated market, providing our clients with top professional service.
We are courageous, because we bravely and decisively face obstacles, take risks and make difficult decisions in order to achieve the mission and vision of our Association.
We are committed to our goals, because we nurture enthusiasm and believe in consistency and perseverance in facing challenges and uncertainties in working together.
We believe in freedom of expression and equality of all members of our community. . We believe that transparency, participation and diversity are the foundations of joint professional action.
We are committed to continuous improvement of the practical experience and knowledge of our members. We create a dynamic environment that encourages innovation and professional development.
We are a platform for dialogue within the architectural profession in Serbian society.
We are the Association of Serbian Architectural Practices.
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Dr. Ljiljana Blagojević
Dr. Ljiljana Blagojević, architect, held professional posts as Project Architect and Design Manager, and academic posts teaching architectural design, history and theory, in Serbia and internationally. She was a design architect in Office of Zaha Hadid and RHWL in London, and Institute of Architecture and Urbanism of Serbia in Belgrade. She taught at University of Belgrade and, as visiting professor, at Yale University School of Architecture, University of Donja Gorica Faculty of Arts and Polytechnic, and University of Novi Sad Technical Faculty. Ms. Blagojević gave lectures by invitation at Harvard University GSD, Yale University SOA, ETH Zürich, Politecnico di Milano, Parsons The New School for Design, University of Zagreb, University of Split and Serbian Academy of Sciences and Arts, among other academic institutions. She was a European Forum Alpbach Speaker and Salzburg Seminar Fellow. She authored scholarly monographs Modern House in Belgrade, 1920-1941 (Belgrade, 2000), Modernism in Serbia: The Elusive Margins of Belgrade Architecture, 1919-1941 (Cambridge MA, 2003), Novi Beograd: Contested Modernism (Belgrade, 2007), Itineraries: Modern and Mediterranean. Tracing the Steps of Architects Nikola Dobrović and Milan Zloković (Belgrade, 2015), and co-authored Dobrović in Dubrovnik: A Venture in Modern Architecture (Berlin, 2015). Her articles were published in Planning Perspectives, The Journal of Architecture, Architecture Research Quarterly, Architectural History, Prostor, Spatium International Review, Le culture della tecnica, Architektura&Urbanizmus and other scholarly journals. She co-authored the pavilion of Serbia at 11th International Architecture Exhibition in Venice. She is recipient of Association of Serbian Architects Lifetime Achievement Award, “Ranko Radović” Award and Grand Prix of the Salon of Architecture in Belgrade.
Igor Marsenić
Born on March 17, 1974, in Šabac, Serbia. Graduated from the Faculty of Applied Arts in Belgrade in 1998, specializing in Wall Painting. He has exhibited in numerous solo and group exhibitions, as well as at many international contemporary art fairs. His works are included in a significant number of private and public collections both domestically and abroad. Several of his works in the field of applied arts have been realized in public spaces. He served as a Member of the Šabac City Council in charge of cultural policy and urban development from May 2016 to October 2020. He has also acted as the Creative Director for various projects focused on the reconstruction of cultural heritage and the revitalization of public spaces.
Professional Development:
● “Courants du monde”, a seminar for cultural managers organized by the Ministry of Culture of the Republic of France, June 2018.
● SymbioCity, sustainable urban development program, Swedish International Centre for Local Democracy (ICLD), 2016–2018.
He has been the Executive Manager of the Association of Serbian Architectural Practices (ASAP) since March 2022.
ASAP - Association of Serbian Architectural Practices, is a business association established for the affirmation of Serbian architecture and design. A critical discussion with the founders of the three offices, ASAP members, will be led by the renowned Serbian architecture critic Ljiljana Blagojević. ASAP activities will be presented by its executive director, Igor Marsenić.
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